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Wet-look Lashes
Wet-look Lashes
Wet-look Lashes
Wet-look Lashes
Wet-look Lashes
Wet-look Lashes

Wet-look Lashes

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Missing out on wet look lashes? Big mistake!

LBLS brings you the ultimate guide to these show-stopping lashes. Discover everything you need to know, from application tips and tricks to elevating your salon services. We don't stop at lashes! We'll also show you how to advertise and market them to attract new clients.

The Evolution of Lash Trends - From Classic Style To Wet Look Lashes Style

Eyelash trends have seen a remarkable transformation over the years, from the classic, natural look to the voluminous, dramatic styles that dominate today. The journey began with the simple desire for longer lashes, leading to the invention of strip lashes in the early 20th century. With the advent of individual lash extensions in the 2000s, the industry experienced a revolution, allowing for more customized and long-lasting results.

The introduction of volume lashes brought about a new era, emphasizing fullness and density. However, as fashion is cyclical, the wet look lashes have emerged as a blend of nostalgia and modernity, offering a fresh twist on the classic clumpy mascara look from the '90s. This evolution reflects the dynamic nature of beauty trends, influenced by cultural shifts, technological advancements, and celebrity endorsements.

What Are Wet Look Lashes?

Wet look lashes are designed to replicate the appearance of lashes that have just emerged from water—glossy, slightly clumped, and intensely black. This style is achieved by using thicker lash extensions applied in a specific technique to create a "wet" effect. The result is a bold, high-impact look that can be tailored to suit various eye shapes and personal styles.

This trend appeals particularly to clients seeking a striking and modern look that stands out. The wet look can be achieved through both individual lash extensions and strip lashes, each offering unique benefits and application methods. For lash artists, mastering this technique can set you apart in a competitive market, allowing you to offer a cutting-edge service that resonates with contemporary beauty aesthetics.

The Effect Of Wet Look Lashes: Celebrity Influence and Social Media Trends

The rise of wet look lashes can be attributed significantly to celebrity endorsements and the power of social media. Celebrities such as Kim Kardashian and Rihanna have been spotted sporting this dramatic look, sparking a surge in demand among their followers. The influence of social media platforms like Instagram, TikTok, and YouTube cannot be overstated, with beauty influencers and makeup artists showcasing tutorials and reviews that reach millions of viewers.

High-profile endorsements provide credibility and visibility to the wet look lash trend. Viral tutorials and transformation videos create a buzz, encouraging clients to try the latest styles. As lash artists, leveraging these platforms to showcase your work can attract a broader clientele and position you as a trendsetter in the industry.

Wet Look Strip Lashes vs. Individual Wet Look Lashes

When it comes to achieving the wet look, lash artists have two primary options: strip lashes and individual extensions. Each method has its unique advantages and considerations.

Wet Look Strip Lashes: A Quick Fix with Limitations

  • Pros: Easy and fast application, ideal for clients seeking a temporary solution for a special occasion. They're reusable, offering some cost-effectiveness.

  • Cons: Often create a less natural look compared to extensions. The pre-made design may not perfectly fit all eye shapes, leading to discomfort during wear.

  • Lash Artist Considerations: While strip lashes are simple to apply, they offer limited creative freedom for achieving a truly customized wet look. You can't tailor the lash length, density, or placement to perfectly complement your client's eye shape.

  • Best for: Clients seeking a dramatic wet look for a one-time event or wanting a quick and easy option.

Wet Look Lash Extensions: The Art of Customization

  • Pros: The gold standard for achieving a flawless wet look! Individual extensions offer ultimate customization to create a natural or dramatic wet look for every client's eye shape and desired effect. They boast longer-lasting wear and a more comfortable feel compared to strip lashes.

  • Cons: Application requires more skill and time compared to strip lashes. The initial cost for the client might be higher.

  • Lash Artist Advantage: This is where your expertise shines! With extensions, you can create a truly customized, textured wet look. You have complete control over lash length, thickness, placement, and layering to achieve a seamless, spiky effect that complements your client's natural lashes.

  • Best for: Clients seeking a long-lasting, high-impact wet look with a natural feel. Perfect for those who want a look that can be personalized and adjusted over time through fills.

Wet look strip lashes can be a temporary solution, but for a truly impactful, customized, and long-lasting wet look that elevates your client's natural beauty,  individual lash extensions reign supreme. With extensions, you have the artistic freedom to create a wet look masterpiece, solidifying your expertise and attracting clients who seek the best in lash artistry.

Wet Look Lashes vs Other Lash Styles

Wet Look Lashes vs. Classic Lashes vs. Volume Lashes vs. Hybrid Lashes

Wet Look Lashes

Classic Lashes

Volume Lashes

Hybrid Lashes


Unique, glossy, clumped appearance. High-impact and editorial.

Natural, elegant, single lash extensions applied to each natural lash

Full, fluffy, multiple thinner extensions applied to each natural lash.

Combination of classic and volume lashes, offering a textured, natural yet full look.

Application Time

Requires meticulous application; time similar to volume and hybrid lashes.

Faster than volume and hybrid lashes.

Longer due to the number of extensions applied.

Similar to volume lashes, slightly less than pure volume sets.


Regular fills every 3-4 weeks; meticulous maintenance due to thicker extensions and specific technique.

Requires regular fills every 2-3 weeks.

Regular fills required, typically every 3-4 weeks.

Regular fills every 3-4 weeks.

Best For

Clients seeking a high-impact, dramatic, and modern look that stands out.

Clients seeking a natural enhancement.

Clients desiring a dramatic, voluminous look.

Clients who want a mix of natural and dramatic effects.

Aesthetic Appeal

Glossy, clumped, dramatic effect unique to wet look lashes.

Natural elegance, understated beauty.

Fullness and fluffiness, creating a bold statement.

Textured, natural yet full appearance, blending classic and volume traits.

Client Preferences

Ideal for those wanting a striking, editorial style.

Perfect for those preferring a subtle enhancement.

Suits those who favor a lush, voluminous look.

Appeals to clients who desire both natural and bold aspects.

Techniques for Creating Wet Look Lashes

Creating the perfect wet look lashes involves a meticulous application process that combines precision with creativity. Here’s a step-by-step guide to help you achieve this trendy style:

Step-by-Step Guide

Step 1: Preparation

Cleanse the client's natural lashes thoroughly to ensure a clean base. Isolate the lashes using eye pads and tape.

Step 2: Selection of Lashes

Choose thicker lash extensions, typically 0.15mm to 0.20mm in diameter, to create the desired clumped effect.

Or you just need to choose the length and curl from a ready-to-use wet look eyelashes extensions, and apply.

Step 3: Adhesive Application

Use a high-quality adhesive with a strong hold to ensure longevity. Apply a small amount to the base of the lash extension.

Step 4: Placement

Apply the lash extensions in small clusters, focusing on creating a slightly clumped, glossy appearance. Ensure the clusters are evenly distributed for a balanced look.

Step 5: Finishing Touches

Once all lashes are applied, use a lash sealant to add extra gloss and hold. Brush through the lashes to separate any overly clumped areas and ensure a natural yet wet appearance.

Common Mistakes When Applying Wet look lashes and How to Avoid Them:

The Clumping Catastrophe:

We all know the struggle – wanting to create volume but ending up with clumpy, spidery lashes. Here's how to avoid it with wet-look lashes:

  • Lash Selection is Key: Opt for pre-made wet-look lash clusters that are lightweight and have a wispy texture. Avoid super dense clusters, as these will inevitably clump.

  • Less is More: While wet-look lashes aim for drama, don't overload the lash line. Apply individual clusters strategically, focusing on the outer corners for a natural-looking lift.

  • Separate those Lashes: After dipping the cluster in adhesive, use tweezers to gently fan out the individual lashes before applying. This creates a more seamless, textured wet-look effect.

The Uneven Distribution Disaster:

No one wants a wonky lash line! Here's how to ensure even distribution with wet-look lashes:

  • Map it Out: Before applying, use a lash curler on your client's lashes to create a natural lift and visualize where each cluster will go. This helps maintain a balanced look.

  • Work in Sections: Don't try to apply all the lashes at once. Instead, work in smaller sections, starting from the outer corner and working your way inwards. This gives you more control and avoids gaps or uneven placement.

  • Mirror: Have your client tilt their head back slightly and use a well-lit mirror to see their lash line clearly. This helps ensure each cluster is placed directly on top of the natural lash line for a seamless look.

The Sticky Situation (Not the Good Kind):

Wet-look lashes rely on adhesive for that flawless finish, but too much or too little can be a disaster. Here's how to find the adhesive sweet spot:

  • Quality Counts: Invest in a high-quality, wet-look specific adhesive that dries quickly with a flexible hold. This minimizes clumping and discomfort for your clients. Magic Glue, Speedy Adhesive do a good job, try them!

  • A Tiny Dab Does the Trick: Remember, a little goes a long way! Use a micro applicator to pick up a tiny amount of adhesive, just enough to coat the base of the lash cluster.

  • Wait Wisely: Let the adhesive dry slightly until it becomes tacky before applying the lash cluster. This prevents the lashes from sliding around and ensures a strong bond.

Wet Look Lashes: Health, Safety, and Maintenance

Ensuring the health and safety of your clients’ natural lashes is paramount when applying any lash extensions, especially wet look lashes which involve thicker extensions and more adhesive.

Safety Tips

  • High-Quality Materials: Always use professional-grade adhesives and extensions to minimize the risk of allergic reactions and ensure the longevity of the extensions.

  • Patch Tests: Conduct patch tests for new clients to check for any potential allergic reactions to the adhesive.

  • Proper Application: Ensure that extensions are applied correctly, avoiding contact with the skin and preventing over-clumping that could damage natural lashes.

Maintenance Tips

  • Client Education: Educate clients on proper aftercare, including avoiding oil-based products, not rubbing their eyes, and using lash-safe cleansers.

  • Regular Fills: Encourage clients to return for regular fills to maintain the look and health of their extensions.

  • Gentle Removal: When it’s time to remove the extensions, use professional removal techniques to prevent damage to natural lashes.

Marketing Wet Look Lashes to Your Clients

Marketing wet look lashes effectively can help attract new clients and retain existing ones. Here are some strategies to consider:

Showcasing Your Work

  • Portfolio: Maintain a high-quality portfolio showcasing your best wet look lash applications. Use before-and-after photos to highlight the transformation.

  • Social Media: Leverage platforms like Instagram and TikTok to post tutorials, client testimonials, and engaging content. Use relevant hashtags to reach a broader audience.

Client Testimonials

  • Reviews: Encourage satisfied clients to leave reviews on your website and social media pages. Positive feedback can significantly influence potential clients.

  • Word of Mouth: Offer referral discounts or loyalty programs to incentivize clients to recommend your services to friends and family.

Promotions and Discounts

  • Introductory Offers: Offer discounts for first-time clients trying wet look lashes.

  • Seasonal Promotions: Run special promotions during peak seasons or holidays to attract more clients.

LBLS Wet Look Eyelashes

Colour Options: Black and Brown

Black Lashes

Black wet look lashes are the quintessential choice for clients who desire a classic, bold, and intense look. The deep, rich black colour enhances the eyes, creating a striking contrast that can make the eyes pop. This colour is perfect for evening events, photo shoots, or for clients who love a dramatic daily look.

Brown Lashes

Brown wet look lashes offer a softer, more natural alternative to black. They are ideal for clients with lighter hair or those seeking a subtler enhancement. Brown lashes can complement a natural makeup look, making them versatile for day-to-day wear while still providing the unique wet look finish.

Curl Options: C, CC, and D Curls

C Curl

The C curl provides a natural lift that opens up the eyes without appearing too dramatic. It's perfect for clients who prefer a more subtle yet noticeable enhancement. C curls are versatile and suit most eye shapes, making them a staple for any lash artist's toolkit.

CC Curl

CC curl offers a bit more drama than the C curl, providing an elegant and eye-catching lift. It's great for clients who want their lashes to stand out a bit more but still maintain a somewhat natural look. The CC curl is a fantastic option for special occasions or clients who enjoy a daily touch of glam.

D Curl

For the ultimate in dramatic lashes, the D curl delivers maximum lift and a striking, wide-eyed look. This curl is perfect for clients who love a bold, glamorous appearance and is ideal for nights out, special events, or any situation where they want their lashes to be the center of attention.

Size Options: 8mm to 15mm or Mix 8mm-14mm

Lily Beauty Lash Supplier's wet look lashes come in a variety of sizes ranging from 8mm to 15mm, including mix trays (8mm-14mm). This range allows lash artists to create customized lash maps that suit the unique preferences and natural lash lengths of each client.

Shorter Lengths (8mm-10mm):

These lengths are great for inner corners or for clients who prefer a more understated look. Shorter lashes can provide volume and density without excessive length, ideal for a natural enhancement.

Medium Lengths (11mm-13mm):

These lengths are perfect for most clients, offering a balanced look that enhances the eyes without being overly dramatic. They are versatile and can be used for both daily wear and special occasions.

Longer Lengths (14mm-15mm):

These lengths are best for clients who want a striking, noticeable effect. They are perfect for achieving a glamorous look that draws attention and adds a wow factor to the eyes.

Expanding Your Client Base

By incorporating Lily Beauty’s wet look lashes into your service offerings, you can cater to a wide range of client preferences. The variety in colour, curl, and size means you can create bespoke lash sets that meet the specific desires of each client, whether they are looking for a natural enhancement or a bold, dramatic look. This versatility not only satisfies your existing clients but also attracts new ones looking for the latest trends in lash extensions.

Maximizing Your Earnings

High-quality, versatile lash products like those offered by Lily Beauty Lash Supplier can significantly enhance your reputation as a lash artist. Satisfied clients are more likely to return and recommend your services to others, leading to increased bookings and revenue. Moreover, the ability to offer unique styles, such as the wet look, sets you apart from competitors, positioning your business as a trendsetter in the lash industry.


Mastering wet look lashes takes practice, but the perfect products are just a click away!We're proud to present our ready-to-use wet look lashes. All you need to do is choose the color, the size you desire, take them out of the box, connect the joint with our magic glue, and that's the formula for getting a fabulous wet-look eyelash style with up to 8 weeks of retention. Good prices are always offered reflecting its premium quality. Choose LBLS and you'll never regret your selection. Thank you!

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